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Targeted: Earn 15% cash back (or 15X Amex Membership Rewards) when you shop at select merchants with Rakuten

Feb. 20, 2023
4 min read
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Editor’s note: This is a recurring post, regularly updated with new information and offers.


If you want to get the best deal for your online shopping, make sure you click through Rakuten first. (Yes, that same company with the very fun “Clueless”-themed Super Bowl commercial.)

That’s always good advice, but especially so Monday, as Rakuten is awarding up to 15 American Express Membership Rewards points per dollar (or 15% cash back) at select merchants for targeted members. Those eligible for the promotion will see a 15% cash back banner on Rakuten's homepage.

RAKUTEN.COM

To use the portal, begin your online shopping trip on the Rakuten website and search for the store where you plan to shop. You’ll be redirected to the actual merchant website. After you make your purchase, Rakuten will dump bonus rewards into your online account.

Better yet, you can also earn a $30 bonus when you spend $30 through Rakuten if you’re a new Rakuten shopper.

Here’s what you need to know about this deal.

Increased cash back with Rakuten

RAKUTEN.COM

Earning up to 15% (or more) cash back is certainly newsworthy, but earning up to 15 Amex Membership Rewards points per dollar can be even better for those who like to travel using their Amex Membership Rewards points.

TPG values Amex points at 2 cents each when used toward travel. That means you’ll get up to a 30% return on spending when making purchases during this promotion. So if you’re getting your credit cards ready for spring break or upcoming summer holidays, this is the deal for you.

Related: How to use Rakuten to earn bonus cash back or Amex points on your purchases

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Here are some of the stores participating in this promotion, though offers may vary by account.

  • Adidas.
  • Advance Auto Parts.
  • Best Western Hotels and Resorts.
  • Belk.com.
  • Birkenstock.
  • Gopuff.
  • H&R Block.
  • L.L.Bean.
  • Ray-Ban.
  • Sixt.
  • Zappos.

Make sure to pay with a credit card that earns bonus points and miles on everyday purchases. Some good options include the Capital One Venture Rewards Credit Card, which earns 2 Capital One miles per dollar on all purchases, and the Citi® Double Cash Card, which earns 2 ThankYou points per dollar on all purchases — 1 point when you buy and 1 point when you pay your bill.

Remember, this offer is only available to targeted members. Check your Rakuten account to see if you're eligible.

Related: How to redeem American Express Membership Rewards for maximum value

Stack with annual Dell credits

While not paying the full 15%, Dell.com currently pays 12% back (or 12 points per dollar) via Rakuten for all members. This means now is a great time to spend your Dell credit from The Business Platinum Card® from American Express.

As a reminder, the card provides cardholders with up to $400 in annual statement credits per year toward U.S. purchases with Dell in the form of $200 back in January-June and the second $200 from July-December. Enrollment is required in advance.

Know that in addition to computers, Dell sells projectors, laptop bags, headphones, monitors, video games and more.

Stack with your monthly Gopuff credits

Note that Gopuff is offering 15% back (or 15 points per dollar) on Monday. You could stack this with your monthly Gopuff credits available on multiple Chase credit cards, coming away with free or nearly free food plus a stash of points on your order.

Related: Get $10 per eligible Chase card in Gopuff food and alcohol delivery credits every month

Bottom line

On Monday only, Rakuten is allowing targeted members to earn up to 15% cash back — or even better, up to 15 Amex Membership Rewards points per dollar spent.

Between this excellent earning rate and the $30 refer-a-friend bonus, you could conceivably earn enough points for free flights to your next vacation spot with surprisingly little effort.

Additional reporting by Andrew Kunesh, Ehsan Haque, Summer Hull, Kyle Olsen and Ryan Smith.

Featured image by D3SIGN/GETTY IMAGES
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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See all best card offers

TPG featured card

Best luxury travel rewards card
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards

5X points
5XEarn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year.
5XEarn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.

Intro offer

Earn 80,000 Points
Earn 80,000 Membership Rewards® points after you spend $6,000 on purchases on your new Card in your first 6 months of Card Membership.

Annual Fee

$695

Recommended Credit

670-850
Excellent/Good
Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

Why We Chose It

Sometimes it's worth a large investment to reap the benefits of a great credit card. That's exactly the case with the Amex Platinum card. In exchange for the annual fee, you'll unlock access to the Amex Membership Rewards program that let you access airline and hotel transfer partners, along with new lifestyle and travel credits. This card is also incredibly rewarding for travel purchases, helping you rack up a ton of Membership Rewards points for your next award trip.

Pros

  • The current welcome offer on this card is quite lucrative. TPG values it at $1,600.
  • This card comes with a long list of benefits, including access to Centurion Lounges, complimentary elite status with Hilton and Marriott, at least $500 in assorted annual statement credits and so much more. (Enrollment required for select benefits.)
  • The Amex Platinum comes with access to a premium concierge service that can help you with everything from booking hard-to-get reservations to finding destination guides to help you plan out your next getaway.

Cons

  • The high annual fee is only worth it if you’re taking full advantage of the card’s benefits. Seldom travelers may not get enough value to warrant the cost.
  • Outside of the current welcome bonus, you’re only earning higher rewards on specific airfare and hotel purchases, so it’s not a great card for other spending categories.
  • The annual airline fee statement credit can be complicated to take advantage of compared to the broader travel credits offered by competing premium cards.
  • Earn 80,000 Membership Rewards® points after you spend $6,000 on purchases on your new Card in your first 6 months of Card Membership. Apply and select your preferred metal Card design: classic Platinum Card®, Platinum x Kehinde Wiley, or Platinum x Julie Mehretu.
  • Earn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year and earn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.
  • Get $200 back in statement credits each year on prepaid Fine Hotels + Resorts® or The Hotel Collection bookings, which requires a minimum two-night stay, through American Express Travel when you pay with your Platinum Card®.
  • $240 Digital Entertainment Credit: Get up to $20 back each month on eligible purchases made with your Platinum Card® on one or more of the following: Audible, Disney+, The Disney Bundle, ESPN+, Hulu, Peacock, SiriusXM, and The New York Times. Enrollment required.
  • $155 Walmart+ Credit: Cover the cost of a $12.95 monthly Walmart+ membership with a statement credit after you pay for Walmart+ each month with your Platinum Card. Cost includes $12.95 plus applicable local sales tax. Plus Ups are excluded.
  • American Express has expanded The Centurion® Network to include 40+ Centurion Lounge and Studio locations worldwide. There are even more places your Platinum Card® can get you complimentary entry and exclusive perks.
  • $200 Airline Fee Credit: Get up to $200 in statement credits per calendar year in baggage fees and more at one select qualifying airline.
  • $200 Uber Cash: Enjoy Uber VIP status and up to $200 in Uber savings on rides or eats orders in the US annually. Uber Cash and Uber VIP status is available to Basic Card Member only.
  • Get up to $300 back per calendar year on the Equinox+ digital fitness app, or eligible Equinox club memberships when you pay with your Platinum Card. Enrollment required. Learn more.
  • Breeze through security with CLEAR® lanes available at 100+ airports, stadiums, and entertainment venues and get up to $189 back per calendar year on your membership when you use your Card. Learn more.
  • $695 annual fee.
  • Terms Apply.
  • See Rates & Fees
Apply for The Platinum Card® from American Express
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best luxury travel rewards card
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

5XEarn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year.
5XEarn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.
  • Intro Offer
    Earn 80,000 Membership Rewards® points after you spend $6,000 on purchases on your new Card in your first 6 months of Card Membership.

    Earn 80,000 Points
  • Annual Fee

    $695
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent/Good

Why We Chose It

Sometimes it's worth a large investment to reap the benefits of a great credit card. That's exactly the case with the Amex Platinum card. In exchange for the annual fee, you'll unlock access to the Amex Membership Rewards program that let you access airline and hotel transfer partners, along with new lifestyle and travel credits. This card is also incredibly rewarding for travel purchases, helping you rack up a ton of Membership Rewards points for your next award trip.

Pros

  • The current welcome offer on this card is quite lucrative. TPG values it at $1,600.
  • This card comes with a long list of benefits, including access to Centurion Lounges, complimentary elite status with Hilton and Marriott, at least $500 in assorted annual statement credits and so much more. (Enrollment required for select benefits.)
  • The Amex Platinum comes with access to a premium concierge service that can help you with everything from booking hard-to-get reservations to finding destination guides to help you plan out your next getaway.

Cons

  • The high annual fee is only worth it if you’re taking full advantage of the card’s benefits. Seldom travelers may not get enough value to warrant the cost.
  • Outside of the current welcome bonus, you’re only earning higher rewards on specific airfare and hotel purchases, so it’s not a great card for other spending categories.
  • The annual airline fee statement credit can be complicated to take advantage of compared to the broader travel credits offered by competing premium cards.
  • Earn 80,000 Membership Rewards® points after you spend $6,000 on purchases on your new Card in your first 6 months of Card Membership. Apply and select your preferred metal Card design: classic Platinum Card®, Platinum x Kehinde Wiley, or Platinum x Julie Mehretu.
  • Earn 5X Membership Rewards® Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year and earn 5X Membership Rewards® Points on prepaid hotels booked with American Express Travel.
  • Get $200 back in statement credits each year on prepaid Fine Hotels + Resorts® or The Hotel Collection bookings, which requires a minimum two-night stay, through American Express Travel when you pay with your Platinum Card®.
  • $240 Digital Entertainment Credit: Get up to $20 back each month on eligible purchases made with your Platinum Card® on one or more of the following: Audible, Disney+, The Disney Bundle, ESPN+, Hulu, Peacock, SiriusXM, and The New York Times. Enrollment required.
  • $155 Walmart+ Credit: Cover the cost of a $12.95 monthly Walmart+ membership with a statement credit after you pay for Walmart+ each month with your Platinum Card. Cost includes $12.95 plus applicable local sales tax. Plus Ups are excluded.
  • American Express has expanded The Centurion® Network to include 40+ Centurion Lounge and Studio locations worldwide. There are even more places your Platinum Card® can get you complimentary entry and exclusive perks.
  • $200 Airline Fee Credit: Get up to $200 in statement credits per calendar year in baggage fees and more at one select qualifying airline.
  • $200 Uber Cash: Enjoy Uber VIP status and up to $200 in Uber savings on rides or eats orders in the US annually. Uber Cash and Uber VIP status is available to Basic Card Member only.
  • Get up to $300 back per calendar year on the Equinox+ digital fitness app, or eligible Equinox club memberships when you pay with your Platinum Card. Enrollment required. Learn more.
  • Breeze through security with CLEAR® lanes available at 100+ airports, stadiums, and entertainment venues and get up to $189 back per calendar year on your membership when you use your Card. Learn more.
  • $695 annual fee.
  • Terms Apply.
  • See Rates & Fees